E-Tourism

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E-Tourism

Digital Technologies, AI and Innovation in Tourism

Geetika Vashishta
University of Delhi

Kumar Ashutosh
University of Delhi

Publication Date: 2026

E-Tourism: Digital Technologies, AI and Innovation in Tourism provides a comprehensive introduction to this evolving landscape, combining academic foundations with practical applications. It explores ICT and e-tourism, GenAI, e-business, social media, smart tourism, blockchain, virtual and augmented reality, and emerging digital business models.

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Digital technologies are transforming the tourism ecosystem by changing business operations, customer engagement, destination management, and the ways in which travellers discover, plan, and experience destinations

E-Tourism: Digital Technologies, AI and Innovation in Tourism provides a comprehensive introduction to this evolving landscape, combining academic foundations with practical applications. It explores ICT and e-tourism, GenAI, e-business, social media, smart tourism, blockchain, virtual and augmented reality, and emerging digital business models. Indian and global cases connect concepts with real-world applications, while discussions of ethics, data security, sustainability, and future trends encourage critical engagement with technology.

Designed for application-oriented learning, the book includes practical exercises, conceptual questions, and MCQs in every chapter, supporting active and outcome-based learning in line with NEP 2020. Instructor resources complement the book with additional support for effective classroom teaching and learning.

  1. UNIT I: FOUNDATIONS OF E-TOURISM AND ICT EVOLUTION

    1. Introduction to E-Tourism

      1. E-Tourism in the 21st Century
      2. Digital Transformation Post-COVID
      3. GenAI Redefining Travel Experiences
    2. ICT Revolution and Digital Milestones in Tourism

      1. Web 1.0 to Web 5.0
      2. GenAI and Data-Driven Tourism
      3. Ethical and Responsible AI
      4. Innovation with Integrity
    3. ICTs and New Business Tools

      1. Cloud, SaaS, and Mobile Technologies
      2. Blockchain in Tourism
      3. GenAI for Customer Service and Content
      4. Real-World GenAI Applications
      5. Benefits of GenAI in Tourism
      6. Limitations and Challenges
      7. The Future of Travel Storytelling and Marketing
    4. Strategic and Operational Use of IT in Tourism

      1. Smart Tourism and IoT
      2. CRM and ERP Systems
      3. GenAI for Itinerary Planning
    5. The Internet and Tourism: A Powerful Combination

      1. Mobile, Cloud, and AI Integration
      2. Web Design and Digital Storytelling
      3. SEO and Multilingual Content with AI
    6. Travel Trade Intermediaries and Online Networks

      1. Digital Intermediaries in Tourism
      2. Consumer Behaviour and Intermediaries
      3. OTAs, Metasearch, and B2B Platforms
      4. GenAI for Pricing and Personalization
    7. Developing a Travel Trade Website

      1. Travel Trade Websites in Tourism
      2. UI, UX, and Virtual Assistants
      3. AI Content and Personalization
    8. Implementing a Travel Trade Website

      1. Website Implementation
      2. CMS and AI Plugins
      3. GenAI APIs and Content Automation
    9. Online Travel Intermediaries: AI Applications

      1. Evolution of OTIs
      2. Case Studies: Expedia, Airbnb, and MakeMyTrip
      3. GenAI for Content Management
  2. UNIT II: E-BUSINESS AND DESTINATION MANAGEMENT

    1. E-Business for Destination Management Organizations (DMOs)

      1. E-Business in Tourism
      2. Digital Transformation in Tourism
      3. GenAI for Campaigns and Research
    2. Positioning DMOs in the Tourism Value Chain

      1. DMOs in the Digital Era
      2. DMO Value Creation
      3. Challenges and Responsibilities
      4. Segmentation and Customer Personas
      5. Indian and Global Cases
      6. Strategic Importance for DMOs

Geetika Vashishta
University of Delhi

Dr. Geetika Vashishta is currently working as an Assistant Professor in the Department of Computer Science at the College of Vocational Studies, University of Delhi, India. With a profound interest in the flourishing field of Data Science, she pursued her doctoral studies in the same domain. She began her professional journey with leading IT companies such as Aricent Technologies Limited and Samsung Engineering Labs as a Software Engineer. After gaining substantial industry experience, she transitioned to academia, driven by her long-standing passion for teaching. She qualified the National Eligibility Test (NET) and joined the University of Delhi as an Assistant Professor in 2013.


Kumar Ashutosh
University of Delhi

Kumar Ashutosh is Professor and Head of Department in the Faculty of Social Sciences, Department of Continuing Education at the University of Delhi. A distinguished academic and researcher with an interdisciplinary background in tourism, management, and international travel, Dr Ashutosh holds a graduate of Hans Raj College, University of Delhi, he holds a Postgraduate Diploma in Marketing Management from Pondicherry University, an MBA from Jiwaji University, and a Doctorate in Tourism Development. He is also IATA/FIATA certified. With over 15 years of experience in education, Dr Ashutosh has held academic and administrative positions, including Director of an IITTM chapter. He has authored two books and published over 30 research papers in Scopus-indexed journals. His research interests include sustainable tourism, community development, and international travel systems, and he holds a patent in Community-Based Tourism. He has been invited five times by the UNWTO as a Speaker and Keynote Speaker and has received the University of Delhi Teaching Excellence Award and UNWTO Award of Excellence for his teaching and research.


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